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Abhishek Shankar
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P1.10 - Prevention and Tobacco Control (ID 175)
- Event: WCLC 2019
- Type: Poster Viewing in the Exhibit Hall
- Track: Prevention and Tobacco Control
- Presentations: 1
- Moderators:
- Coordinates: 9/08/2019, 09:45 - 18:00, Exhibit Hall
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P1.10-02 - Role Models and Lung Cancer Awareness: Does It Change the Mind-Set and Perception of General Population? (ID 2250)
09:45 - 18:00 | Author(s): Abhishek Shankar
- Abstract
Background
Lung cancer has become a major health concern, though easily preventable, with smoking and air pollution being major risk factors. Intentional or unintentional advertisement or use of tobacco product by society role models may affect their attitude towards the smoking and related lung cancer. This study analysed the people mindset and perception for their role models in tobacco advertisement and lung cancer awareness.
Method
The survey was conducted at various market and public places in Delhi, India. People were interviewed about what is their perception about their role model advertising or using tobacco products.
Result
Among total participants of 2571, 42.6% people strongly agreed that actors/ actresses should not smoke in film or in TV serials. In one subset of people, 50 years and above strongly agreed about film stars should not use cigarettes in movies or serials (p= 0.01). People strongly agreed about banning billboard advertisement of tobacco products near tobacco shops (p= 0.02). Approximately half of the people strongly agreed that TV channels should not display the advertisement of tobacco-related products along with the roadside display. In this study, 57.6% of people felt dissociated from their role models if they see them endorsing or promoting tobacco products. All of the participants strongly agreed about using role models to promote lung cancer awareness in India. People who were less educated were significantly influenced by role models in adopting smoking habits. (p= 0.005). Person with family history of cancer was not affected by his/ her role models (p= .04).
Conclusion
Role models have an important role to influence people to adopt smoking habits. Role models can be used as an important tool in promoting lung cancer awareness in India. There is an urgent need to ban promotion and advertisement of tobacco products by role models in Television, Internet and display boards. There is also a need to start population-based intervention aiming for behavioural modification and role models can play a vital role to make these campaigns successful.
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P2.10 - Prevention and Tobacco Control (ID 176)
- Event: WCLC 2019
- Type: Poster Viewing in the Exhibit Hall
- Track: Prevention and Tobacco Control
- Presentations: 1
- Moderators:
- Coordinates: 9/09/2019, 10:15 - 18:15, Exhibit Hall
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P2.10-15 - Lung Cancer and Smoking Related Myths Among General Population: Do We Need to Make People More Aware? (ID 2480)
10:15 - 18:15 | Author(s): Abhishek Shankar
- Abstract
Background
With increasing incidence of lung cancer, there are various myths regarding lung cancer and smoking related facts among general population. Myths in present digital era spread like wildfire and can be harmful to people. This study was conducted to know general population perception about myths and facts related to smoking and associated lung cancer.
Method
This survey was conducted at various places in Delhi-NCR about the various facts and myths about smoking and associated lung cancer among general public. People were asked to complete the survey with response from strongly agree to strongly disagree. There were 18 questions on general myths regarding smoking and lung cancer in the questionnaire.
Result
Among 2571 participants, 67.9% and 57.6% people accepted that radiation from mobile tower and tea in plastic cups can cause lung cancer respectively. Smoking cannot cause lung cancer if diet rich in anti-oxidants is consumed was strongly agreed by 62.8% people because it prevent lung cancer. Almost 25% people strongly agreed that Hukka & E-Cigarettes are less harmful than normal cigarettes. Participants aged 50 year and above strongly agreed that cancer treatment has more side effects then benefits (0.016), Food cooked in microwave oven can cause cancer (p= 0.001), Smoking once and twice in a month don’t cause Cancer (p= 0.029). Less educated people strongly agreed with most of the myths such as smoking once and twice in a month don’t cause Cancer (0.02), Sugar makes cancer worse (0.008), E-Cigarettes are less harmful then cigarettes (0.002), Hukka is safe as smoke get filtered by water (0.001). However, participants with family history of cancer knows about these myths and they don’t believe that E-Cigarettes are less harmful then cigarettes (p= .006), Sugar makes cancer worse (0.001), only smokers get lung cancer (0.038), no family history of cancer makes you safe from cancer (p= 0.002).
Conclusion
There is an urgent need to make people aware regarding smoking related facts and myths along with lung cancer risk factors, symptomatology, screening, diagnosis and treatment. There is a need of more frequent population based lung cancer awareness program to make general population more informed about the lung cancer.
